London
New York

Executive Assistant to Founders - High-Growth Consumer Brand, East London

Duration Permanent

Location London

Salary £35,000 - £40,000

REF: CGEA

An exciting opportunity has arisen for a highly organised, proactive, and detail-oriented Executive Assistant to support the dynamic founders of a fast-growing, innovative consumer brand.

Backed by strong investment and experiencing rapid, sustained growth, the business is building real momentum in the market and expanding at pace. This is a fast-moving, high-energy environment where priorities shift quickly, standards are high, and everyone is expected to roll their sleeves up.

This role requires exceptional organisational ability, strong communication skills, tech confidence, and a genuinely entrepreneurial mindset. It will suit someone who enjoys being “all in”, thrives in a busy environment, and is not afraid of long hours when needed to get things done well.

Providing executive support, business administration, and personal assistance, this role is central to bringing structure and control to the founders’ day-to-day lives. You will act as a true right-hand partner, creating order, driving efficiency, and helping them operate at pace and scale.

Beyond core EA responsibilities, you will be involved in wider business projects and operational initiatives, with the opportunity to shape the role and make it your own over time.

The culture is fun, social and energetic, with a strong sense of team, ambition, and “good vibes” – but also high expectations and a strong work ethic.

No two days will be the same, and the role offers a high level of visibility, variety and impact.

Responsibilities will include:

  • Managing high-volume email correspondence, prioritising key communications, and ensuring the founders remain on top of commitments
  • Complex diary management, meeting coordination, and international travel arrangements across multiple time zones
  • Acting as gatekeeper and ensuring effective prioritisation of time and focus for the founders
  • Supporting ad-hoc business initiatives, research projects, and operational improvements across the company
  • Providing high-level support for sensitive business and personal matters with complete discretion
  • Personal support including errands, appointments, and day-to-day organisation to ensure seamless balance across work and life
  • Acting as a key liaison between the founders, internal teams, investors, and external partners
  • Supporting operational efficiency through the use of digital tools, automation, and smart systems
  • Helping educate and embed best practice around EA support with the founders, including guiding them on how to fully leverage executive support effectively
  • Getting involved in wider business projects as required, beyond traditional EA scope


What we are looking for:

  • Highly organised, proactive, and detail-focused – thrives in bringing structure to fast-paced environments
  • Strong communicator with excellent written and verbal English
  • Discreet, trustworthy, and confident handling sensitive information
  • Adaptable, hands-on, and comfortable in a constantly evolving startup environment
  • High-energy, resilient, and genuinely comfortable with a demanding workload and longer hours when needed
  • Naturally resourceful and solutions-oriented, able to think ahead and problem-solve independently
  • Tech-savvy, with confidence using productivity tools and systems to improve efficiency
  • Positive, collaborative mindset, enjoys being part of a fun, social, and ambitious team environment

Apply for the Role of Executive Assistant to Founders

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