What I’ve learned about why some candidates stand out more than others.
I’ve spent the last eight years placing top talent.
Not as a Consultant, but as an EA working closely alongside a Consultant (our Founder). Which, in many ways, has given me a slightly different lens.
I’ve seen the behind-the-scenes, the conversations that happen after interviews, the subtle differences between candidates who get offers – and those who don’t. And over time, certain patterns have become very clear.
It’s rarely just about experience
Some of the most “perfect on paper” candidates don’t land roles. And some who are slightly less experienced, do.
What separates them isn’t usually technical ability. It’s how they come across. There’s a clarity to them; a sense that they understand themselves, what they want, what they’re good at, and where they fit.
Energy matters more than people realise
This is the part that’s difficult to quantify but it’s often the deciding factor. Two candidates can say very similar things. But one feels natural, calm, easy to connect with. The other feels slightly over-rehearsed, or unsure. Clients pick up on that immediately. It’s not about being the most confident person in the room, it’s about being comfortable in who you are.
The strongest candidates aren’t trying to impress
There’s a noticeable shift when someone stops trying to be what they think the role requires. Instead, they’re just themselves. They answer questions directly and don’t over-explain – they’re just honest about what they’re looking for. And ironically, that’s what makes them more compelling.
They understand the role beyond the job spec
Standout candidates don’t just read a job description.
They think about:
It shows in how they speak, the questions they ask and the way they position themselves.
They’re intentional about their next move
The candidates who place most consistently aren’t applying to everything – instead, they’re selective. They’ve taken the time to think about what they want next and not just in terms of title or salary – but environment, pace, and people. That intention comes across clearly, and it builds trust.
Final thought
After being around recruitment for this long, one thing stands out. It’s not about being the most experienced candidate. It’s about being the most aligned – with the role, with the person you’d be supporting – and most importantly, aligned with yourself. That’s what people respond to.
If you’re thinking about your next move, or even just reflecting on where you are – it’s worth asking:
Does this feel like me?
Written by Bianca
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